Whenever a company hires a new employee, the decision is based on an analysis of the professional’s profile and resume. Despite this, it is often necessary to provide extra training with corporate training.
The courses offered by the company allow employees to perform their duties effectively and bring a series of extra benefits, such as improving the organizational climate .
In addition to technical corporate training, there are also courses aimed at developing skills such as leadership or interpersonal communication . Therefore, it is important that the human resources team plan the training calendar.
If you still don’t know how to adhere to corporate training in your company and how important it is to implement it, this article will address:
What is training?
How important is corporate training?
Main objectives of training and development
How to create good corporate training?
Corporate training examples
What is HR’s role in creating corporate training?
What is training?
The training concept is quite simple. It is a process in which an individual or a group of people acquire knowledge through theoretical and practical classes on a given topic.
They aim to develop specific skills and abilities and can be related to the professional or personal sphere. A well-known example of training is that of fire brigade, common in commercial and residential buildings.
What is corporate training?
The main objective of corporate education is to offer training and development in skills that will optimize the employees’ work routine. The idea is that the execution of tasks is more efficient.
Thus, the corporate training calendar usually covers specific characteristics of each area of the company, in addition to general themes for improving the organizational environment.
It is noteworthy that they can be applied in person or by e-learning , that is, online training .
How important is corporate training?
Currently, companies already understand the importance of offering training to employees. According to the Survey of Training in Brazil , in 2019, companies invested an average of R$652 per employee in training.
These courses collaborate not only with the development of the professional who participates in the qualification, but also bring benefits to the business. More capable employees usually have a better performance, directly impacting the company’s results.
Main objectives of training and development
Corporate training generally has a series of goals and needs identified by the personnel management team. They can range from a simple technical update of the employee to the integration of employees.
It is essential that business training is related to the organization’s purpose at that time. If productivity is to be increased , managers need to select courses that will bring these results.
Now, if the company’s turnover is high, how can corporate training improve the rate. As you can see, employee training can have a variety of short, medium and long term goals.
The main benefits of corporate education are:
Employee training
Motivation and increased productivity
Improvement of the organizational climate
Retaining talent
Brand Appreciation
Employee training: Perhaps the most tangible benefit is the professional qualification. Especially in more technical areas it is important that the employee is able to carry out their tasks efficiently.
Motivation and increased productivity: With training, employees come to better understand their roles. Therefore, the tendency is for him to be more motivated with work , resulting in improved productivity.
Improvement of the organizational climate: Generally, trainings are carried out in groups. Thus, it creates an opportunity for the integration of employees, both from the same team and from different sectors.
In this way, it is likely that rapport improves the interpersonal relationship and the climate of the work environment.
Talent retention: It is natural for employees to feel more valued when they realize that the company invests in their personal and professional development.
Therefore offer corporate training can increase the sense of belonging and engage and nto , retaining the talents any longer in the company.
Brand Appreciation: The main poster boy for any company is the employee himself. Thus, an employee who is proud to belong to your company will certainly indicate your brand, making it appreciate in the market.
How to use corporate training for people development?
The admission process of an employee takes into account a lot of information about that professional. It is important to understand if he has the profile for the desired position and if he still has the same values as the company.
However, it is often identified early in the employee’s trajectory that he needs some specific skills which he does not yet have. In these cases, the training and development of people is a company’s differential.
Most of the time, the best solution is not to replace that employee, but rather to qualify him to respond to expectations. Whether the desired skill is purely technical or behavioral, corporate education can fulfill this developmental role.
How to create good corporate training?
Before applying any course to your employee, make the exercise of evaluating and creating a strategy for the investment of time and money to be assertive. It is common to see HR managers offering all kinds of training that will not bring the desired return.
Some information and processes are important for business training to be effective. Check out tips to succeed in your corporate development planning.